Lululemon Further
Launch Campaign
Whitewood Design collaborates with Basic Agency to provide a diverse range of design, animation, and technology for Lululemon Further. Lululemon Further introduces a groundbreaking women’s ultramarathon clothing line, addressing the need for products specifically designed for female athletes. The collection features innovative items such as the BeyondFeel running shoe, Support Code Bra, Runsie, and Cooling apparel, all infused with unique technologies tailored for advanced athletic performance. Our team utilized various 3D techniques and design approaches to effectively explore and communicate the qualities of these exceptional products.
Design Development
Credits
Whitewood Design - Creative, Production, Design and Animation
General Definition - VFX and Technical Direction
Agency - BASIC Agency
Creative Director - Matt Whitewood
Production Company - Whitewood Design
VFX Supervisor - Andrew Prousalis
Technical Director - Charles Trippe
3D Lead & Material Supervisor - Aaron Covrett
Art Direction - Christoph Strohfeld, Matt Whitewood
3D Artists - Dan Darling, Matt Whitewood, Aaron Covrett, Andrew Prousalis, Charles Trippe, Dobromir Dyankov
Lighting - Christoph Strohfeld, Matt Whitewood and Aaron Covrett
Audio - Golden Hum